The Summer Course activity “Understanding Indonesia’s Face Through Tourism Destination Rebranding” will be held in August 2023 by the Diponegoro University Faculty of Cultural Sciences Summer Course team. This activity will raise a number of topics that focus on the potential and process of rebranding various tourist destinations in Indonesia (including culinary, the surrounding creative industry, the latest regulations regarding turus, and so on). The tourism sector has become one of the important sectors for regional and country economic growth. Indonesia has a variety of attractive tourist destinations and has made Indonesia a popular tourist destination not only among domestic tourists, but also among foreign tourists. However, the problems that later arise related to tourism are as follows. Certain tourist destinations have become very popular among domestic and foreign tourists so that the local residents of the area are disturbed. On the other hand, certain tourist destinations are less popular than other tourist destinations. This is what will be tried to be raised in the Summer Course activities this time, namely the potential and process of rebranding various kinds of tourist destinations in Indonesia
to increase the value of Indonesian tourism.
In addition, this Summer Course activity will also offer the theme of teaching Indonesian at the basic level as well as the potential for tourism rebranding in the city of Semarang as the organizing region for the Summer Course. Material related to the rebranding of various tourist destinations in Indonesia will be delivered by competent speakers in their fields via the Zoom platform. The target participants for this Summer Course are foreign students, lecturers, researchers, and the general public from outside Indonesia, especially those who have an interest in understanding Indonesia through alternative tourism potentials that have not been widely known so far. Through this Summer Course activity, participants will get in-depth information from academics and practitioners as resource persons so that it is hoped that it will further increase participants’ understanding of alternative tourist destinations on various islands in Indonesia.
